Keyword Planner helps you research keywords for your Search campaigns.

 Keyword Planner helps you research keywords for your Search campaigns.

You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Keyword Planner also provides another way to create Search campaigns that’s centered around in-depth keyword research.

This article shows you how to use Keyword Planner to lay the groundwork for a successful campaign.

Benefits

  • Discover new keywords: Get suggestions for keywords related to your products, services, or website.
  • See monthly searches: See estimates on the number of searches a keyword gets each month.
  • Determine cost: See the average cost for your ad to show on searches for a keyword.
  • Organize keywords: See how your keywords fit into different categories related to your brand.
  • Create new campaigns: Use your keyword plan to create new campaigns centered on in-depth keyword research.

Keep in mind that while Keyword Planner can provide insights into keyword targeting, campaign performance depends on a variety of factors. For example, your bid, budget, ad quality, location targeting, product, abuse trends, and customer behavior in your industry can all influence the success of your campaigns and monetization of keywords.

Instructions

To access Keyword Planner:

  • You must complete your account setup by entering your billing information to access basic features like "Get ideas for new keywords".
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1. Create a keyword plan

Once you open Keyword Planner, there are 2 ways to create your keyword plan:

  1. Search for new keywords by clicking Discover new keywords.
  2. Upload existing keywords by clicking Get search volume and forecasts.

Discover new keywords

Enter words and/or websites related to your business to see keyword ideas. Learn more About Google Ads manager accounts





You can download the list 





  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click the Planning drop down in the section menu.
  3. Click Keyword planner.
  4. Click Discover new keywords.
  5. There are 2 ways to discover new keyword ideas:
    • Start with keywords: Enter words related to your products or services. You can separate multiple phrases with a comma and space.
      • Enter your domain and Google will try to exclude keywords not related to what you offer.
    • Start with a website: Enter any website and Google will look for keywords related to the content on that site. Note: the contents of hyperlinks aren’t used to generate keyword ideas.
  6. Click Get results.
Tip: Specifying a keyword and a URL can result in a larger volume of keyword ideas, as compared to just URL.
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After clicking “Get results”, you’ll see a list of keywords related to what you entered. These keywords haven’t been added to your plan. You can now edit your list with filters and categories to help you find those that make sense for your plan.

Note: Keywords with very low search volumes or keywords that are considered sensitive aren't discoverable or forecastable. In those instances, you’ll get an error message and prompt asking you to try new keywords or URLs.
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2. Understand your keyword forecast

Your plan forecast shows you how many conversions, clicks, or impressions you’re likely to get for your keywords based on your spend. Learn more About Keyword Planner forecasts

3. Organize keywords into ad groups (English only)

Note: Data discrepancies in your Keyword Planner within the same child accounts could happen because of how you logged into the account. For example, logging in directly into your child account or logging in to your manager account before redirecting to your child account could cause data discrepancies.
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Send us feedback

We want to hear about what's working for you in Google Ads and what could be improved. To share your thoughts, click the help icon  in the upper right-hand side of your account, then click Leave feedback.

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