🎯 ARMIET Admission Growth Plan (Dec 2025 – June 2026) By Dr. Lavendra Bothra Sir

 🎯 ARMIET Admission Growth Plan (Dec 2025 – June 2026)

By Dr. Lavendra Bothra – Director, Life Management & Admissions Strategy

🅰️ A – Attention (December–January)

Goal: Create Visibility, Awareness, and Excitement



Activity Description Responsibility Tools / Medium

1️⃣ Digital Awareness Drive Launch social media ads – “Future Engineers Wanted” Marketing Team Instagram, Facebook, Google Ads
2️⃣ School/College Outreach Visit Jr. Colleges & Coaching Centres Faculty + Counsellors PPTs, Flyers, Brochures
3️⃣ Website Refresh Update homepage with 2026 admission info & new visuals IT Cell Website, Chatbot, WhatsApp Button
4️⃣ Press & PR Campaign Publish articles/interviews in local newspapers PR Cell Times of India, Lokmat, FM Radio
5️⃣ Motivation to Staff “Admission is Mission” orientation by Dr. Lavendra Director + HR Seminar, Motivation Poem

👁️‍🗨️ I – Interest (February–March)

Goal: Build Trust and Connection with Students & Parents

To illustrate the Campus Visit Day, conveys excitement and engagement, showing prospective students exploring the ARMIET campus and interacting with faculty:


Activity Description Responsibility Tools / Medium

1️⃣ Campus Visit Day Invite 12th std students for “Experience ARMIET” Academic + Admin Campus Event
2️⃣ Career Guidance Seminars Conduct sessions in schools – “Emerging Tech Careers” Faculty Teams PowerPoint + Quiz + Certificate
3️⃣ Faculty Intro Videos 1-min videos introducing professors & labs Media Team YouTube + Instagram
4️⃣ Parent Connect Meet Meet parents to discuss future opportunities Management Hall Event + Tea Interaction
5️⃣ “ARMIET Ki Pehchan” Series 1 reel per week on success stories Marketing Team Social Media

💡 D – Desire (April–May)

Goal: Strengthen Emotional & Logical Decision to Join

For the "Life Management Workshop" by Dr. Lavendra bothra Sir, envision an image that projects inspiration, purpose, and engaging interaction with students:



Activity Description Responsibility Tools / Medium

1️⃣ Scholarship Week Announce limited scholarships & early-bird offer Accounts + Marketing Poster, WhatsApp Campaign
2️⃣ Alumni Talk Series Invite successful alumni for inspiration Placement + Alumni Cell Online / Campus
3️⃣ Placement Highlights Release “ARMIET Placement Report 2025” Placement Cell PDF + Email + LinkedIn
4️⃣ Life Management Workshop Conduct session by Dr. Lavendra – “Study with Purpose” Director Seminar / YouTube Live
5️⃣ Personalized Counselling Each faculty mentor 10 prospective students Faculty Phone, Email, Zoom

📝 A – Action (June–July)

Goal: Convert Enquiries into Confirmed Admissions

To represent the "Admission Help Desk" and the smooth, welcoming process of joining ARMIET, 


Activity Description Responsibility Tools / Medium

1️⃣ Follow-up Marathon Daily calling + WhatsApp to every lead Admission Team CRM / Zoho / Google Sheet
2️⃣ Admission Help Desk Dedicated desk for document & fee assistance Admin + Non-Teaching On-Campus & Online
3️⃣ Countdown Campaign “Only 10 Seats Left!” urgency ads Marketing Social Media + SMS
4️⃣ Welcome Ceremony Invite new students with parents All Staff Orientation Event
5️⃣ Gratitude Message Personalized thank-you mail/video from Director Director Email + Video Message

🕉️ Spiritual Integration (Continuous)

To visually capture the "Spiritual Integration" with a focus on "Peaceful Mind, Powerful Admission" and the essence of Ekam, here's an image depicting a moment of calm and mindfulness within the campus:


Activity Purpose

🌼 “Ekam Thought of the Day” Inspire staff with daily spiritual quote on mindfulness & service. 🪔 “Seva Saturday” Encourage faculty & students to do 1 act of kindness weekly. 🌻 “Peaceful Mind, Powerful Admission” Meditation for staff – attract students through positive energy.

📊 Monitoring System

Parameter Frequency Tool

Lead Conversion % Weekly CRM Dashboard Enquiry to Admission Ratio Monthly Excel Sheet Social Media Engagement Weekly Meta Analytics Staff Participation Index Monthly Internal Review Feedback from Parents Monthly Google Form

✨ Motivational Closing Thought

“जब हर स्टाफ, हर शिक्षक बने प्रकाश का दूत, तो प्रवेश बढ़ेंगे, यह है सच्चा साक्ष्य और सूत्र। विज्ञापन नहीं, विश्वास बिकता है, जब कॉलेज परिवार, परिवार जैसा दिखता है।”

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