20-mark Digital Marketing Quiz (20 Questions × 1 Mark Each)

Digital Marketing Quiz (MMS)

Q1. What does SEO stand for?

a) Search Engine Optimization
b) Social Engagement Online
c) Sales Enhancement Option
d) Search Engine Operation
Answer: a) Search Engine Optimization

Q2. Which of the following is a paid form of digital marketing?

a) SEO
b) PPC
c) Blogging
d) Social Media Posts (organic)
Answer: b) PPC

Q3. Google Ads works on which model?

a) CPM
b) CPC
c) CPA
d) All of the above
Answer: d) All of the above

Q4. Which is NOT a social media platform?

a) Instagram
b) LinkedIn
c) WhatsApp
d) Oracle
Answer: d) Oracle

Q5. In Email Marketing, CTR stands for?

a) Click Through Rate
b) Cost to Revenue
c) Customer Tracking Record
d) Click Tracking Result
Answer: a) Click Through Rate

Q6. Which tool is used for website traffic analysis?

a) Canva
b) Google Analytics
c) Photoshop
d) WordPress
Answer: b) Google Analytics

Q7. Which type of marketing focuses on unpaid traffic from search engines?

a) SEM
b) SEO
c) PPC
d) Display Ads
Answer: b) SEO

Q8. What is remarketing?

a) Marketing through email
b) Targeting customers who already visited your website
c) Selling old products
d) Creating a new market
Answer: b) Targeting customers who already visited your website

Q9. Which of the following is NOT a type of keyword?

a) Broad Match
b) Exact Match
c) Phrase Match
d) Product Match
Answer: d) Product Match

Q10. Which social media platform is best for B2B marketing?

a) Facebook
b) Instagram
c) LinkedIn
d) Snapchat
Answer: c) LinkedIn

Q11. What does CPC stand for?

a) Cost Per Click
b) Click Per Conversion
c) Customer Per Cost
d) Conversion Pay Click
Answer: a) Cost Per Click

Q12. Which one is an example of inbound marketing?

a) Cold calling
b) Paid ads
c) Blogging
d) Television ads
Answer: c) Blogging

Q13. Content marketing mainly focuses on?

a) Paid ads only
b) Creating valuable and relevant content
c) Reducing website speed
d) Ignoring customer needs
Answer: b) Creating valuable and relevant content

Q14. Which of the following is NOT a digital marketing channel?

a) SEO
b) PPC
c) Social Media
d) Newspaper Ads
Answer: d) Newspaper Ads

Q15. In social media marketing, ROI stands for?

a) Return on Investment
b) Rate of Internet
c) Reach of Information
d) Revenue on Input
Answer: a) Return on Investment

Q16. Which company owns YouTube?

a) Microsoft
b) Google
c) Apple
d) Amazon
Answer: b) Google

Q17. What is the full form of SEM?

a) Search Engine Marketing
b) Social Engagement Marketing
c) Search Engine Mechanism
d) Social Engine Marketing
Answer: a) Search Engine Marketing

Q18. Which is an example of a display ad?

a) Sponsored banner on a website
b) WhatsApp status
c) Blog article
d) Organic Facebook post
Answer: a) Sponsored banner on a website

Q19. What does CTA mean in digital marketing?

a) Call To Action
b) Click To Approach
c) Cost To Advertise
d) Call Through Ads
Answer: a) Call To Action

Q20. Which of the following is a content management system (CMS)?

a) WordPress
b) Canva
c) Google Ads
d) Photoshop
Answer: a) WordPress

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