10-Week Performance Marketing Program

Complete Mastery Course: 10-Week Performance Marketing Program

This step-by-step course will guide you through essential performance marketing tools, helping you master ad campaigns, analytics, automation, and optimization.

Week 1: Introduction to Performance Marketing

  • Understanding key concepts: CPC, CPM, CPA, ROAS
  • Importance of data-driven marketing
  • Setting up your first marketing funnel

Week 2: Facebook Ads Mastery

  • Creating a Business Manager account
  • Understanding Facebook Pixel and Event Tracking
  • Crafting high-converting ad creatives
  • A/B testing and optimization strategies

Week 3: Google Ads Mastery

  • Setting up Google Ads (Search, Display, Shopping)
  • Keyword research and audience targeting
  • Writing compelling ad copies
  • Bidding strategies and budget management

Week 4: Google Tag Manager (GTM) & Tracking

  • Basics of GTM and why it's important
  • Setting up event tracking for websites
  • Connecting GTM with Google Analytics and Facebook Pixel
  • Debugging and troubleshooting

Week 5: Google Analytics for Data-Driven Decisions

  • Setting up GA4 and linking to marketing platforms
  • Understanding key metrics and reports
  • Creating custom dashboards and reports
  • Using data to improve campaigns

Week 6: Microsoft Clarity – User Behavior Analysis

  • Installing and setting up Microsoft Clarity
  • Heatmaps and session recordings
  • Identifying drop-off points and user friction
  • Optimizing landing pages based on insights

Week 7: SEMrush for SEO & Competitive Research

  • Keyword research for paid and organic traffic
  • Competitor ad and content analysis
  • Backlink strategies and site audit
  • Improving ad quality score and relevance

Week 8: ConvertKit for Email Marketing Automation

  • Setting up ConvertKit for lead generation
  • Creating automated email sequences
  • Integrating email with ad campaigns
  • Segmentation and personalization strategies

Week 9: Zapier for Marketing Automation

  • Automating lead collection and nurturing
  • Connecting multiple marketing tools
  • Workflow automation for efficiency
  • Hands-on Zapier project

Week 10: Advanced Strategies & Final Project

  • Cross-channel marketing strategies
  • Scaling ads and budget allocation
  • Retargeting and audience segmentation
  • Live project: Running a complete campaign


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