Rajesh Sabbani

Here’s a simple, student-friendly explanation of Market Segmentation — easy to study and write in exams 👇 Market Segmentation – Simple Meaning Market Segmentation means dividing the total market into smaller groups of customers who have similar needs, interests, or buying behaviour , so that a company can design specific marketing plans for each group. Example: Coca-Cola divides its market into groups like – kids (Fanta), youth (Coke), and health-conscious adults (Diet Coke). Objectives of Segmentation To identify customer needs – understand what different customers want. To target right customers – focus on groups most likely to buy. To increase profits – by offering suitable products to right segments. To improve marketing efficiency – reduce waste by avoiding irrelevant audiences. To gain competitive advantage – serve customers better than competitors. Need for Segmentation Customers are not all the same . It helps firms to focus marketing efforts effec...